Values-driven partnership

Principles-led practice

Building your business on unwavering integrity and ethical standards

Elevate your reputation

Achieve commercial success

Expert support empowering you to deliver exceptional client outcomes

Comprehensive compliance

Technical expertise

Ethical rigour

Robust systems and support—so you can focus on what matters

About Us

We Operate with Unwavering Honesty & Integrity

AVALONFS was founded in 2013 and is privately owned. Our highly experienced financial services executives have direct financial planning experience and excellent reputations for their ethical conduct and commercial success.

We respect

the value of the work done by ethical and competent financial advisers and seek out those possessing these attributes.

We insist

on the client’s interests coming first, on effective management of client risk and on impeccable ethical and compliance standards.

We provide

services to our advisers for flat fees and do not accept financial incentives that would influence product choice.

Why Partner with AVALONFS

Building Successful Practices Through Principled Partnership

The financial advice landscape demands more than just compliance—it requires unwavering ethical standards, robust technical support, and genuine partnership.

AVALONFS was founded to provide experienced advisers with a licensee that prioritises integrity over volume, quality over quantity, and adviser independence over conflicted incentives.

We support advisers who are committed to delivering exceptional client outcomes while building commercially sustainable practices. Our flat-fee model eliminates product bias, our compliance framework provides certainty, and our technical expertise empowers you to focus on what matters most—your clients.

Partner with a licensee that shares your values and supports your success.

Our Partners
Neal Hornsby
CEO / Director
John Prowse
Head of Education / Director
Stephen Etchell
Director
Diana Mazzocco
Head Of Operations / Company Secretary
Alvin Narayan
Head Of Compliance
Amy Williams
Operations Administrator
Our Services

Transparent Flat-Fee Licensing Model

AVALONFS operates on a transparent flat-fee model with no volume bonuses or conflicted remuneration. You keep 100% of your fees and commissions.
 
Your monthly licensing fee includes comprehensive support to build and maintain your practice:
  • Technical / Compliance Support
  • Revex Commission Software
  • KAPLAN CPD program

Remuneration earned is paid to you weekly through Revex web-based software. The cost of this service is included in the Licensing Fee.

This software tool provides you with safe storage for your RCTI and commission statements, extensive client reporting and client management, and the ability to generate invoices straight to your clients.

Kaplan Ontrack from allows each adviser to maintain professional development standards without leaving their office. It is a complete CPD compliance solution delivered through online training. The cost is included in your Licensing Fee and your development is monitored by our compliance area. As quality advice and compliance are the keys to our business, we place great importance on supporting our advisers’ professional development.

In addition to the Kaplan Ontrack CPD program, AVALONFS also holds a minimum four days of Professional Development sessions. These are spread over the year with two or more being held at our Annual Conference.

Remuneration earned is paid to you weekly through Revex web-based software. The cost of this service is included in the Licensing Fee.

The Responsible Managers of AVALONFS have a combined experience of over 50 years in Funds Management, Life Insurance and Compliance and are available for any Technical and Compliance support required. Paraplanning services and administration support is also available for an additional fee.

What Sets AVALONFS Apart

Supporting Financial Advisers

Through Excellence

Robust Compliance

Comprehensive regulatory guidance, expert support, and proven frameworks ensuring your advice meets all legislative and ethical standards.

Technical Support

Access to specialists across superannuation, insurance, estate planning, and investment strategy for complex client situations.

True Independence

Flat-fee model with zero conflicted remuneration, ensuring your recommendations are driven solely by client needs.

Business Support

Professional development, practice management tools, and commercial guidance to build sustainable, profitable practices

Est. 2013
Over a decade supporting advisers
AFSL 437518
Fully licensed and regulated
100%
Fee pass-through to advisers
Zero conflicts
No volume bonuses or commissions
Talk to us today about authorising your financial services business with AVALONFS.
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